Tributes (for people you
regard as incompetent or irrelevant)
Your colleagues
(brilliant)
Margaret Thatcher (a
wonderful woman)
George Osborne
(genius/saviour/sage/swami/guru)
David Cameron (great/strong
leader)
Attacks (for people who
mildly disagree with your policies)
Labour (waste money)
Ed Miliband (socialist/Marxist/communist)
Ed Balls (Stalin)
Liberal Democrats
(turncoats)
Trade Unions (evil militants)
Unemployed (scum/scroungers)
Immigrants (thieves/terrorists)
Bureaucrats (hopeless fools
who enforce our rules)
European Bureaucrats (lunatics)
Catchphrases (aimed at
indecisive voters)
Do the right thing
Hard-working families
Sense of entitlement
Something-for-nothing
culture
Aspiration
Topics you must not
mention (damaging comparisons)
UKIP
Nigel Farage
John Major
Norman Lamont
Anders Behring Breivik
Topics to avoid if possible
(potential for embarrassment)
Boris Johnson
Foreign policy
